Fahrenheit 451 and In Time - Free Essay Example

Sample details Pages: 6 Words: 1788 Downloads: 8 Date added: 2019/04/10 Category Literature Essay Level High school Tags: Fahrenheit 451 Essay Ray Bradbury Essay Did you like this example? 6.8 billion cell phones have been sold. We only have 7 billion people in the world. Of those people, the average adult spends 11 hours interacting with some sort of technology. Don’t waste time! Our writers will create an original "Fahrenheit 451 and In Time" essay for you Create order People sleep for 8 hours, on average, so that leaves 5 hours that the average person is thinking for themselves, without the influence of technology. However, that 5 hours is interrupted, because the average American checks their phone every 10 minutes. Of those 5 hours, what time are we given to learn? How are you to divide up 5 hours to include free time, relaxation, fun and work? As a whole, our society is extremely dependent on technology. Ray Bradburys novel, Fahrenheit 451 expands on societys dependence on technology, creating a world where technology has more power than people, and where peoples knowledge is restricted. In Fahrenheit 451, Montag, a fireman, spends his days burning books. Thats his job. Their government has taken censorship to a new level. In the movie In Time, Andrew Niccol presents us to Will. Will lives in a society where people stop aging at the age of 25, but then their clock starts counting. When the clock reaches 0, they have run out of time, and they d ie. Time is money. To eat, they must pay with time, and when they work, they recieve time. Will is living in the poorest area and is lucky if he has a day on his clock at any given time. In the higher districts, the rich live with hundreds and even billions of years, not having to worry about death. Though both Fahrenheit 451 and In Time discuss technology, one is much more convincing than the other in conveying the warning that when given control, technology forms a parasitic relationship with society. In capturing the character differences between Mildred and Montag by using characterization, Bradbury is able to illustrate the parasitic relationship that technology plays within their society since they have given the technology the power to control them. Mildred and Montag live in a society where books are burned. Technology is their entire world. Mildred, Montags wife, has the parlour walls playing a fictional depiction of characters which she terms as her family. Shes watching her family, but she is not closely paying attention to them. Montag, who is not feeling well, wants Mildred to turn off the parlour walls. Mildred responds, Thats my family (Bradbury 48). This quote tells a great deal about the society in which the two live. Mildred refuses to turn off the parlour walls because her family is on it, she prefers to listen to the technology over her husband. This shows that their versions of reality and fiction are blurred. Mildred genuinely believes that her family is what is on the screen. Bradbury uses characterization with this quote to tell us more about Mildreds lack of personal connection to real people like Montag, and her connection instead to technology. Mildred sits and absorbs whatever is on the TV, but she doesnt question or know how to think for herself. In this section, we can also see that Montag is a direct contrast to Mildred. Rather than just listening to the parlor walls and going along with it, hes become self-aware enough to know that he needs quiet to think. Diction also plays a role in understanding this quote. Each time Montag speaks, Bradbury states that he asks or called. Mildred simply said things. This presents Montag as a much more complex character than Mildred, one who can question and think, versus Mildred, who only passively states the most basic thoughts. This diction, combined with the characterization are key to supporting the theme that society has a draining relationship with technology when we give it the power to control us. In another section, Montag vents to Mildred about his day. He is upset about the fact that he was forced to kill a woman. Montag begins to lose his temper and Mildred snaps to be left alone. Montag was bothered by the womans death, and he sees that Mildred is not. He yells, We need not to be let alone. We need to be bothered once in a while (Bradbury 52). This quote presents their society as one where bad things happen while the people dont notice or seem to care. Montags response is significant to how Bradbury develops the major theme that technology can overpower man. This quote helps us to learn more about the power of technology in their society and how independent thinking and speaking out are qualities that have been lost. Montag originally lost his temper because of Mildreds quick avoidance of the topic. Bradbury uses characterization in this quote to tell us more about Montag and Mildred. Mildred is just like every other person in their society. She has no realization of anyo ne elses feelings and gets no personal reward from interactions with other people. Her TV is the only thing that makes her happy. The technology in her life drains the joy out of every other real relationship. In this quote, she is totally oblivious to the fact that Montag is trying to get a point across. Montags quick response also helps us to learn more about his character. We can see how deeply Montag is thinking based on the questions and comments he makes in the text. He states his belief that we need to be bothered every once in a while. They are living in a society where they just go about their day to day lives with no interruptions, no differences, and not noticing anything. This is the first time that he has noticed being bothered by something and is upset that Mildred doesnt understand and cant connect with what he is saying. Montag understands the importance of human relations, rather than just surviving on technology. Bradbury uses diction as well in this quote which ca n be seen when comparing Montags lines to Mildreds. Mildred has basic lines. They are rarely more than one line in length. Montags quotes are much longer, contain a variation of vocabulary, and seem to be more thought out. By showing Montags contrast to Mildred through characterization and diction, Bradbury warns that technology has a parasitic relationship with society, allowing it to control us, and drain us of our true life. By featuring costume and action similarities and differences between Will and the richer members of society, the director of In Time, Niccol, is able to convey the ability of technology to control and take things from everyone in a society and not discriminate against one group of people. Everyone in Wills society had been genetically engineered. Humans stop aging after 25, but then they have a limited amount of time to live. Time is a currency. Will, who lives in the ghetto, the poorest area, rarely even has a day on his clock and lives with the possibility of death every day, while in the richer districts, people have hundreds and even billions of years on their clocks. Will introduces us to his society, narrating for a brief time, explaining the genetic engineering that caused the clocks to be a part of their reality. Will acquired enough time to pay admission to New Greenwich, the richest part of society. People have hundreds of years and live in the lap of luxury. Will gets out of the car and begins running. Hes not in a rush, but its a hard habit to break. After a few seconds, he realizes that no one else is running. People around him are walking slowly, not in a rush to get to their destination. (In Time) Where Will came from, they didnt have the time to walk places. If they wanted to get somewhere before timing out, they had to run. This contrast in their societies shows the different ways that technology controls society. People in New Greenwich quite literally have all the time in the world, but in the ghetto, they never have enough so have to do everything at a faster pace in order to stay alive. In New Greenwich, they fear death just as those in the ghetto do, but they arent afraid of running out of time, they are afraid of getting it stolen. They cant be reckless or have fun for the fear of having their time stolen. Neither people in the ghetto, nor people in New Greenwich truly live. They are both controlled by the technology that has been implanted into them. In the start of the film, when we are introduced to Will and his mother, we can see their basic clothing, a mark of their social status. Will wears his work uniform, a dull grey item with no other details. His mother wears a simple dress. Another important difference between the rich and the poor is how they keep themselves. We can see Will has shaved his head, and though the women have long hair, it is unstyled and left down. Neither Wills mother, nor any of the women in the bar wear much, if any, makeup. When Will goes to New Greenwich, everything changes. Just to do basic activities, the women wear fancy dresses and carry satin clutches. Throughout the course of the first day, Sylvia, a high class woman from New Greenwich, changes dresses 3 times. The women in the casinos wear cocktail dresses with more ornate decoration than in the gh etto. Sylvia wears sparkling earrings and a lot of makeup, significantly more than in the poor sections. Her hair is also left down, but cropped above her shoulders and in bangs, in a way that was never seen in Wills home section. The men dress in suits and ties. (In Time) The commonality between both Will and Sylvias family is that all of them have a clock on their forearm, a clock which marks the amount of life that they have left. This clock controls both classes. The rich dont feel that they can do anything foolish since they have so much to lose, and the poor do foolish things daily since they have nothing to lose. Technology controls both because without their clocks, they would be free to do whatever they please. Since they have the clocks though, they are constantly aware of what their actions are risking. Neither the poor nor the rich can relax, for fear of losing their time. Though the rich wear significantly fancier clothing and dont feel the need to run, they are at the mercy of the same system. Fahrenheit 451 and In Time both warn that when technology is given control, it forms a parasitic relationship with society, but one is much more convincing in doing so. In Time is better at conveying the warning that technology has a parasitic relationship with society when it is given control.

Essay about Customer Relationship Management - 687 Words

As a Business Administration major I have learned there are several different components that make up a successful business, and it is important that everyone work together to achieve a common goal. The ultimate goal of most companies is to create a product or service that will gain a place in the market and stay there. Customer relationships are the most important factor for companies to consider when aiming toward success. What can companies do to improve customer relationships? Improving customer loyalty means the customer keeps coming back even if they are not always completely satisfied with the product. When I think about what brings customers back, and the most important part of a company’s success, it is undeniably customer†¦show more content†¦Optimizing customer retention is becoming a major business strategy. In my paper I will research how Customer Relationship Programs help identify, reward, and market to their most loyal and profitable customers. I will find examples of companies that have integrated analytical software and the effect it has on their relationships with customers. My paper will include a description and examples of data mining tools and analytical software companies have in place to improve relationships. I will also point out mistakes that some companies make when attempting to execute customer relationship programs and how to avoid them. There are several ways that can work for businesses to improve their customer loyalty. According to the Harvard Business Review these programs can eliminate confusion, lead to stronger relationships and sales, and produce operational efficiency. It will help companies get closer to the customers. What these companies will want to avoid will be forcing people to do things one way together as a single entity rather than realizing each division has their way of doing things. A better way for everyone is by matching a company’s data on products, filtering it throu gh the linked databases and delivering it to the customers in a meaningful way. Customer loyalty and retention is the best way to improve customer relationships. Customers buy value, so it makes sense that improvingShow MoreRelatedCustomer Relationship Management Systems And Customer Relationships1128 Words   |  5 Pagesrepresentative of the business, and a customer. The customer has a problem or need and the salesperson seeks to address it. From the first line of communication, the salesperson assesses the situation and decides the best solution from their product or service line. Using intuition and skill, the representative leads the customer into buying the best product with hopes of turning a profit. 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They have a variety of uses from holding basic information such as names and address, to holding other information including relationship history, contract informationRead MoreCustomer Relationship Management4209 Words   |  17 PagesFACULTY OF MANAGEMENT STRATEGIC MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Abstract Majority of administrations have observed the customer relationship management (CRM) design as a hi-tech explanation for glitches in individual region, convoyed by a great deal of not coordinated enterprises. in any case, customer relationship management have to be conceptualized as a strategy, due to its technological, human, and processes implicationsRead MoreCustomer Relationships Management2150 Words   |  9 PagesCustomer relationship management (CRM) is a business philosophy and set of strategies, programs, and systems that focuses on identifying and building loyalty with a retailer’s most valued customers (Levy, Weitz 275). 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Food and Beverage Management Human Resource Management International

Question: Discuss about the Food and Beverage Management for Human Resource Management International Digest? Answer: Introduction The study would focus on hiring of new Bartender for a bar namely Luger Sports Bar and Grill in the New York City. Mr. Luger is in search of a Bartender who can work for extended shifts and closing hours in the bar (Onyema and Ofoegbu 456). He has four applicants to select from, for acquiring the best with the ability of assisting the consumers in an exquisite manner. Required Criteria The eligibility criteria for the selection of a bartender are as follows: Urgent requirement for a Bartender with lucrative salary package Age: Minimum 21 and above Sex: Preferably Male Qualification: Minimum 12TH pass, Graduates in Hospitality Management Preferable Shift Timings: 12pm 11pm ( Extension of Shifts upon requirements) Eligibility Criteria: The individual should possess excellent communication skills and have a presentable attitude. Experienced candidates are preferable over the fresher and should have the ability to handle chaotic situation. An individual with a cool and friendly attitude is the best choice for the post. Salary: 15- 21k. Lucrative incentives are additional Contact Person: Mr. Luger Contact Number: 845******* Venue: Lugers Sports Bar and Grill Selection Procedure In the contemporary scenario of restaurant and bar business, identifying an efficient bartender is akin to striking gold. Every bartender has the quality of mixing drinks, but every few are blessed with the dedicated mix of friendliness and aloofness, which is the trademark for a successful bartender (Pantelidis and Ioannis pp. 249). Upon selection of a Bartender, the recruiter would ask certain questions to the applicants for the position of a bartender. List of Interview Questions How would you behave with an individual who has taken too much of drinks? How would you adjust with the drunker consumers of opposite sex? What are the traits of handling a bar with a busy schedule? How would you handle a disappointed consumer? How would you handle any chaotic scenario? How would you behave if you have any issues with any other member? Are your tips certified? While selecting a Bartender, Mr. Luger always considered checking references before hiring a bartender from the blues. The selector should have a sense of vigilance for selecting the most appropriate bartender. There is an essentiality for experienced Bartenders if the organization aims to fulfill the perceived needs and demands of the consumers. While interrogating the applicant with the questions mentioned above, the selector will be able to identify the salesmanship skills of a bartender, which is the most determinant factor of success for the organization in the competitive market (Vai et al. pp. 36). The selector shall investigate the background and reputation of the applicant for safeguarding the reputation of the bar. The Bartender shall be a good listener or at least address to fake listening. The selector should also check the patience level of handling adverse situations by asking him questions related to complicated scenario in a bar (Anders pp. 780). Upon successful interrogation with the applicant, the select should check the fact whether the applicant has any criminal record (Valta and Katerina pp. 3347). These are the primary areas of requirement for adoption of a successful bartender. Upon supervision of the needful criteria, the recruiter selected Allison for the post of a bartender at Luger Sports Bar and Grill. Justification of Selection The selector has opted for Allison based on his eligibility and immense experience in the hospitality sector. The following table will demonstrate the reason of selecting Allison over Megan, Scott and John. Applicant Name Reasons behind Selection and Rejection John John has met certain requirements of the eligibility criteria, however, one of the major reasons for not selecting John, is his ill temper, which does not fulfill the basic requirement of a successful bartender. For example, a heart broken lover or a divorcee may irritate a bartender by pouring his/her heart stuffed with sorrow. In case of such situations, the bartender should be a good listener, instead of being getting irritated at regular intervals. Furthermore, John has little or no experience with mixing drinks, which again add to the needful attributes of a bartender. Scott Scott has all the eligibility of a success bartender but when compared to that of Allison, the latter takes the edge over Scott due his hospitality degree and certification course in liquors spirits and wines. Therefore, Allison tends to be the best fit for the bar of Mr. Luger Megan One of the major disadvantages for not choosing Megan is her inexperience for the post of a bartender. Furthermore being a female it accounts for both advantages and disadvantages in relation to the success factor of business acquisitions. On one hand, being a female, it can turn out to be a potential threat for women while working for extended shifts, but simultaneously it could turn out to be a blessing in disguise for the bar as female are most familiar with friendly acquisitions and attracting consumers. Allison Allison has all the components of becoming a successful bartender for the bar of Mr. Luger. He is very much communicative, have vast experience of mixing drinks and a degree holder of hospitality management. In addition to that, he excels in his acquisition of a certificate course in liquors, spirits and wines. He is the best fit for the post as he fulfills all the above eligibility mentioned in the criterion list. He has the capability of reading individual minds and interacts with the consumers, thus contributing towards organizational success in the competitive market. Conclusion On the contrary, it concludes that, Mr. Luger can be satisfied while selecting Allison for the post of bartender on Lugar Sports Bar and Grill. Allison is not only a good listener, but he has also mastered the art of fake listening. A person who recently broke up with his partner will require a ear for pouring his sorrow out in an effective manner. In this scenario, the communication skills of Allison can come into existence. His record of accomplishment suggests that he is an honest and trustworthy employee for the bar. His salesmanship skills are commendable by nature and his experience will definitely contribute towards organizational success in the completive market. Reference Anders, G. "The Rare Find: Reinventing Recruiting (Unconventional Ways Of Recruiting Talented Employees)". Human Resource Management International Digest 20.4 (2012):780-908. Web Onyema, E. Ofoegbu. "Assessing the Relationship between Human Resource Management and Employee Job Satisfaction: A Case Study of a Food and Beverage Company BAR 3.1 (2014456-567. Web Pantelidis, Ioannis S. "Food and Beverage Management". Tourism Management 34 (2013): 249-250. Web Vai, Fong Tou, Leanda Lee, and Joao Negreiros "Implementation Of Enterprise Resource Planning For The Supply Chain Management Of The Food And Beverage Department At Macao Entertainment Corp". Information Resources Management Journal 27.1 (2014): 36-52. Web Valta, Katerina et al. "Overview Of Water Usage And Wastewater Management In The Food And Beverage Industry". Desalination and Water Treatment 53.12 (2014): 3335-3347. Web

What Benefits Are Communicated or Delivered by a Products Attributes free essay sample

What benefits are communicated or delivered by a products attributes Introduction What are product attributes and what affects do they have to everyone involved in the making and the usage of the product? In this write up I aim to further simplify and clarify your understanding to the benefits communicated by product attributes in detail. In this assignment I will look at the functional benefit and self-expressive benefits delivered by a products attributes. Definition of terms According to the Businessdictionary. om a products attributes are defined as â€Å"A characteristics or feature of a product that is thought to appeal to customers† Product attributes are the descriptors we use to define the kinds of products. For example, we could describe a t-shirt by the color and size. These attributes mean that in the real physical world your store may only carry one red shirt, but you have three sizes or three â€Å"variations. We will write a custom essay sample on What Benefits Are Communicated or Delivered by a Products Attributes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † Product attributes are the aspects and aesthetics of a product that attract the eye of buyer. A product attributes are really important for the produce or manufacturer to perfect as they have an effect on the marketing of the finished good. Consumer behaviour  is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Consumer behaviour  involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e. . , whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e. g. , by engaging in comparison shopping or actually purchasing a product). Product attributes Product attributes are the features and characteristics of a product that draw in the attention of a customer. These characteristics and features allow the user to further ques tion the marginal utility threshold obtained from the product. Customers and consumers also begin to wonder if their motional satisfaction is fulfilled by the products attributes and consumers consciously or unconsciously look to be self-expressive fully displaying who there are and what their status is to the public. Consumer Behaviour Bennett (1989) indicated that consumer behaviour is a dynamic interaction process, which individuals and groups select, purchase, use or dispose products or services for satisfy their needs and desires. Consumer behaviour has a direct effect to the benefits delivered by a products attributes to both consumer and manufacturer. In an ever changing environment of technology consumers will always respond to what best suits their need and wants. Consumers will always look at three aspects of a products attributes that, being the functional benefit, emotional benefit and the self-expressive benefits. www. marsdd. com informs us of â€Å"functional benefit providing the customer with a functional utility. † The emotional benefits refer to the sentimental feeling consumers gain from product of which in numerous cases is good or positive feeling. Self-expressive benefit of a products attributes involve a consumer being able to expressive themselves openly through the use of a product. We take  cultural  influences for granted, but they are significant. An American will usually not bargain with a store owner. This, however, is a common practice in much of the World. Physical  factors also influence our behaviour. We are more likely to buy a soft drink when we are thirsty, for example, and food manufacturers have found that it is more effective to advertise their products on the radio in the late afternoon when people are getting hungry. A person’s  self-image  will also tend to influence what he or she will buy, an upwardly mobile manager may buy a flashy car to project an image of success. Social  factors also influence what the consumers buy, often, consumers seek to imitate others whom they admire, and may buy the same brands. The social environment can include both the mainstream culture e. g. Americans are more likely to have corn flakes or ham and eggs for breakfast than to have rice, which is preferred in many Asian countries and a subculture e. . rap music often appeals to a segment within the population that seeks to distinguish itself from the mainstream population. Sneaker manufacturers are eager to have their products worn by admired athletes. Finally, consumer behaviour is influenced by  learning, you try a hamburger and learn that it satisfies your hunger and tastes good, and the next time you are hungry, you may consider another hamburger. Branding Brand loyalty is increased or is lost, determining on the attributes to the product. If customers are not fully satisfied with what meets the eye then products are automatically marked down in the process of selection. Allison and Uhls (1964) findings also demonstrated that customers perception of product draw from marketing activities, such as brand or product differentiation. Brands do have a large role they in customer recognition which is usually by customers as a bench mark to safety and reliability. In many markets, brands of different strength compete against each other. At the top level are  national  or  international  brands. A large investment has usually been put into extensive brand building, including advertising, distribution and, if needed, infrastructure support. Although some national brands are better regarded than others, e. g. Dell has a better reputation than e-Machines. The national brands usually sell at higher prices than to  regional  and store  brands. Product positioning Once the owners of the business have decided which market segments they want to target, they need to make sure that product offering are perceived to meet the needs and expectations of those segments. Marketers need to understand the nature of the perceptions their customers have, customers social world, and the products available to them (Foxall, Goldsmith, and Brown, 1998 p. 51). In other word products need to be positioned in line with needs and expectation. Motivation refers to the processes that cause people to behave as they do, motivation occurs when a need is aroused (Solomon, et al 2006 p. 89). This way the customers satisfaction is maximized as well meeting the three main attributes of a product a customer looks for, being functional benefit, emotional benefit and self-expressive benefits. Main focus of product positioning are: 1 determine which kinds of customers exist, then 2 select which ones are their best way off trying to serve and, finally, 3 implement our segmentation by optimizing our products/services for that segment  and communicating that they have made the choice to distinguish themselves that way. Fee back from customers and following statistical purchasing trends would determine whether the company would have to take action in altering any features or characteristics of the product to best suit the target audience. Generically, there are three approaches to marketing. In the  undifferentiated strategy, all consumers are treated as the same, with firms not making any specific efforts to satisfy particular groups. This may work when the product is a standard one where one competitor really can’t offer much that another one can’t. Usually, this is the case only for commodities. In the  concentrated strategy, one firm chooses to focus on one of several segments that exist while leaving other segments to competitors. For example, Southwest Airlines focuses on price sensitive consumers who will forego meals and assigned seating for low prices. In contrast, most airlines follow the  differentiated  strategy:   They offer high priced tickets to those who are inflexible in that they cannot tell in advance when they need to fly and find it impractical to stay over a Saturday. These travellers usually business travellers, pay high fares but can only fill the planes up partially. The same airlines then sell some of the remaining seats to more price sensitive customers who can buy two weeks in advance and stay over. The characteristics of a product communicate its correlation to the market through its positioning on the product life cycle and in reference to the Boston matrix, illustrating how well it attributes have resulted the success of the launch of a new product on an existing product on the market. Conclusion Consumers often buy products not because of their attributes  per se  but rather because of the ultimate benefits that these attributes provide, in turn leading to the satisfaction of ultimate values. For example, a consumer may not be particularly interested in the chemistry of plastic roses, but might reason as follows in respective order: 1) self-esteem, 2) significant other will continue to love one, 3) Significant other will appreciate the roses longer 4) roses will stay in the same condition for longer 5) highly reliable content of synthetic content. References Allison, R. I. and Uhl, K. P. 1964. Influence of beer brand identification on taste perception. Journal of Marketing Research. 1(36), pp. 9 Foxall, G. R. , Goldsmith, R. E. and Brown, S. 1998. Consumer Psychology for Marketing. London: International Thomson Business Press