Marketing Strategies - 2110 Words

Marketing Strategies – Midterm 1. The five types of customer needs are: Stated needs, Real needs, Unstated needs, Delight needs and Secret needs. Define each and give an example for each. Stated needs are wants that are expressed by the customer while shopping for a product or service. An example of a stated need is when a customer wants to buy a two-bedroom condo. Real needs are the underlying needs of those that are stated. In the case of the customer that wants to buy a two-bedroom condo, they want a condo that is convenient with regards to proximity to work, friends, family and sources of activity. Unstated needs are expectations that a customer associates with the product or service they are shopping for in which the†¦show more content†¦There are several ways in which a company is able to conduct marketing research. Some of these ways are more expensive than others, but if I were in charge of marketing research for a small company that didn’t have the necessary budget for an extensive research project, I would approach it in the following three ways: 1. Utilizing the internet – The internet has the answer to anything at just a Google search away. A company can use the internet to see how their competitors’ website is set up compared to their own and what consumers are discussing about yours and your competitors company via chat rooms, blogs and forums. The internet is a wealth of information and it is available at a minimal cost. 2. Engaging top MBA students to design and carry out projects – This is not only a great way to get some add itional sets of eyes on a specific marketing situation facing a company, but it is also available at the cost of just experience and visibility for the MBA students involved. 3. Focus Groups – I would lastly consider running a series of focus groups. This is a great way to test different ideas to resolve a specific marketing situation facing a company. Based on the results of the focus groups, you are able to determine a direction for the marketing plan at yet another minimal cost. 5. What is Customer-perceived value (CPV) and give an example of when the value of a product or service did not match the cost you paidShow MoreRelatedCorporate Responsibility and Marketing Strategies1838 Words   |  8 Pagesï » ¿ Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13, 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround, its innovative design, and its media content and apps, the unadulterated  sexiness of all its products makes Apple hard to resist. For me, what isn’t hard to resist, is asking: How can a company that is this extraordinaryRead MoreThe Marketing Strategy Of Walmart1496 Words   |  6 Pagesrecognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. HoweverRead MoreDells Marketing Strategy1802 Words   |  8 Pagesalways been careful in sustaining i ts marketing strategy of providing standard-based computing solutions (Official Website 2004). Today Dell is the third largest computer manufacturer in the world. On January 2004 Dell reports net revenue approximately $41,444 millions and 46000 employees (Annual report 2004). Marketing Environment Dells strategy is global. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customerRead MoreMarketing Strategy1138 Words   |  5 PagesChapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 DaytonaRead MoreMarketing Strategies For A Marketing Strategy1235 Words   |  5 PagesMarketing strategies A marketing strategy is a description of goals that need to be achieved with marketing efforts. A marketing strategy is normally formed by an organizations business goals. Business goals and a marketing strategy should go hand-in-hand. A marketing strategy should consist of a clear goal of what has to be done, informing consumers about the product or services being offered, and also informing consumer of differentiation factors. The 4 P’s of marketing Marketing is a businessRead MoreMarketing Strategies For The Marketing Strategy1453 Words   |  6 Pagestrue cost of production for the particular products and services are not known to the customers. Instead, they feel the worth of a product from their sense of feeling and decide to buy it even on higher price. Therefore producers chase such marketing strategies which help them to set huge perceived value for their product or service and in this way they are able to get high prices for their products in the market (Sweeney et al., 1999). Perceived value is mostly used by companies who manufactureRead MoreMarketing Strategies For A Marketing Strategy1177 Words   |  5 Pagescompanies in marketing has become more intense. Practice effective marketing strategies is very important for most of the companies who want to be successful and to become leaders in marketing. Strategy is part of marketing techniques that combine all the market goals which are the company needs to make a completed plan in order to increase sales and maintain customers (Bennie, 2016). Marketing strategies have been extensively studied in the marketing area. For example, marketing strategy was discussedRead MoreMarketing Strategies Of The Marketing Strategy Essay1527 Words   |  7 PagesThe Marketing Strategies that were exercised by eBay which contributed to its success. 1. Definition of the Marketing Strategy Grewal and Levy (2010: p.32) states that â€Å"a marketing strategy identifies a firm’s target market(s), a related marketing mix - their four P’s and the bases upon which the firm plans to build a sustainable competitive advantage†. Kotler and Keller (2012: p.274) further argues that ‘the marketing strategy is built on segmentation, targeting, and positioning (STP) and a companyRead MoreMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Strategy : Marketing Strategies871 Words   |  4 PagesPurpose and Overview The purpose of this case analysis report for Mistine, direct selling in Thailand Cosmetic Market looks into the marketing strategies focus. The report includes external opportunities and threats as well as strengths that are to be discussed here. The external opportunities include new markets and new product and service development. External threats include growing competition and lower profitability external business risks. The weakness are high prices are possible

Native Americans During The 20th Century - 1494 Words

Throughout the history of America the thought of assimilation has been fought for and against. Many people, such as the Native Americans, were forcibly stripped of their culture and Americanized. Others, such as the German Americans, willingly assimilated in political views but tried to hold onto their culture. All of these situations lead to hatred from white Americans at some point throughout our history. The Native Americans during the westward expansion, German Americans during WWI, and Japanese immigrants during WWII. Even though some of these people had already assimilated, the fear that remained constant was the belief that people of different races and ethnicities were savages. That other cultures were an affront and could not†¦show more content†¦His belief was that if they accept God and the rules of a civilized community they would become useful members of American life. Pratt spoke to reformers of the time about the importance of citizenizing Native Americans, he believed they were savages but not a lost cause. Pratt talked in detail about the previous misguided attempts to change the Indians. He said that there is no way for an Indian to understand civilized life if they are still living in a savage land (Pratt, 39) and that Native Americans would accept the schooling and give up their savage lifestyle and false gods. He talks about how to integrate the Native Americans, but not how to leave their land alone. Chief Joseph did not seem to want to give up his way of life and only wanted his tribe’s small portion of land. For someone to make real change they must want to change themselves. What Pratt is proposing to do instead is force the Native Americans to assimilate. Pratt points out that you can’t make a German American unless he is in America where he could learn and accept the customs of America (Pratt, 38). This takes away the German’s choice to come to America or not, and the ones who did assimilate still tried to hold onto parts of their culture until WWI. In the same way, what Pratt is proposing takes away the

Health Promotion Is A Discipline And A Practice Essay

Olivia Bray 1383124 Individual Written Essay MÄ ori Health Promotion 527872 29/08/14 Word Count: 1979 In New Zealand, Health Promotion is a discipline and a practice. Generic health promotion encompassing all cultures focuses on empowering individuals and communities to find a balanced life and a sense of wellbeing by taking control of their own health and by taking action in the community to promote and improve healthy lifestyles (Health Promotion Forum of New Zealand, 2014). MÄ ori Health Promotion shares the same defining characteristics as health promotion however the underlying rationale of MÄ ori health promotion is influenced specifically by MÄ ori values and perspectives (Ratima, 2001). MÄ ori health promotion is an important topic to discuss due to the inequalities in health between MÄ ori and non-MÄ ori. This essay will examine historical issues and legislation that relate to both MÄ ori health gain and decline, along with an in-depth analysis of the role and relevance of the Treaty of Waitangi, in relation to MÄ ori Health Promotion, and lastly a discussion about current MÄ ori Health Promotion theory, and its importance on MÄ ori development. Treaty of Waitangi In New Zealand, both MÄ ori and non- MÄ ori signed the Treaty of Waitangi on February 6, 1840. The Treaty was an agreement between the British Crown and MÄ ori Rangatira Chiefs. It has often been referred to as the country’s founding document as it brought MÄ ori and non- MÄ ori to an agreement about land, health, andShow MoreRelatedHealth Promotion1025 Words   |  5 PagesLevels of Health Promotion Health promotion is essential in keeping society and individuals healthy. Health promotion empowers communities and individuals for healthy living through education. The primary goal of health promotion is prevention. Nurses are key in health promotion and will be seen in diverse settings as health promotion evolves the nursing profession. There are three levels to health promotion that are utilized to optimize health. Definition of Health Promotion The World OrganizationRead MoreHealth Promotion1008 Words   |  5 PagesLevels of Health Promotion Health promotion is essential in keeping society and individuals healthy. Health promotion empowers communities and individuals for healthy living through education. The primary goal of health promotion is prevention. Nurses are key in health promotion and will be seen in diverse settings as health promotion evolves the nursing profession. There are three levels to health promotion that are utilized to optimize health. Definition of Health Promotion The World OrganizationRead MoreThe Registered Nurse Safe Staffing Act System Essay1457 Words   |  6 PagesIntroduction Every academic discipline in any profession is governed by its rules and policies developed and prone to amendment from time to time after viewing or arises of an issue. Nursing as a profession practice and an academic discipline is however not an exemption to this (Lasater et al., 2015). The nursing practice has different policies governing the procedures, and that promotes health and wellbeing of the patients as well as creating a conducive environment for nurses and the people theyRead MoreVision for the Future of Nursing: Interdisciplinary Collaboration across the Healthcare Sector1560 Words   |  6 Pagescontinue to advance in order to meet the ever changing health care needs and demands. The need to meet the ever changing demands and health needs of the current population is based on the standards of evidence-based practice. Interdisciplinary Collaboration: In order for changes to occur in the future of nursing requires interdisciplinary collaboration across the health care sector. While there is need for cooperation from all health-related disciplines, nurses can act as change agents. The ability ofRead MoreNola Pender s Health Promotion Model888 Words   |  4 PagesNola Pender’s health promotion model is an organizing structure that establishes how nurses and patients can work together to aid individuals in achieving optimal health outcomes through health promotion engagement. The model of health promotion is multifaceted in the nature that it is applicable across the lifespan in various settings and situations and has also been revised to mirror more effective outcomes of patient well-being. The model’s development was based primarily on Pender’s life experiencesRead MoreHealth Promotion At Current Job1132 Words   |  5 Pages4. HEALTH PROMOTION Definition: Is the process of enabling people to increase control over and to improve their health. Significance of Health promotion †¢ Health promotion improves the health status of individual, families, communities, states and the nation. †¢ Health promotion reduces premature death. †¢ It enhances the quality of life for all people. Implementational Activities in health Promotion †¢ Access individual and community needs †¢ Plan health educational programs †¢ Develop health educationRead MoreBenefits Of Having A Master s Public Health880 Words   |  4 PagesHaving a Master’s in Public Health (MPH) with a concentration in Health Promotion and Policy has the potential to enable me achieve my personal and professional development goals in the area of delivering health improvement outcomes in Nigeria, a country that is in dire need for innovative healthcare solutions for its rising population Healthcare in developing countries in the 21st century is a far cry from healthcare in the developed world, where investments in medical research and facility infrastructuresRead MoreMy Personal Philosophy Of Nursing949 Words   |  4 Pagesnursing, as discipline, had much more responsibility. According to the International Council of Nurses, â€Å"Nursing encompasses autonomous and collaborative care of individuals of all ages, families, groups and communities, sick or well and in all settings. Nursing includes the promotion of health, prevention of illness, and the care of ill, disabled and dying people. Advocacy, promotion of a safe environment, research, participation in shaping health policy and in patient and health systems managementRead MorePersonal Ethics856 Words   |  4 PagesPersonal Ethics Melissa Sawyer Grand Canyon University May 5th, 2013 NRS 437 Ethical Decision Making in Nursing Personal Ethics The American Nurses Association defines nursing as, â€Å"protection, promotion, and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities, and populations† (American Nurses Association, 2004, p.7). My personal nursing philosophyRead MoreCreating A Program Outcome For Baccalaureate Program1069 Words   |  5 Pagesfor a Baccalaureate program provides leadership to improve health care and advance the discipline through nursing education, scholarship, and services. Baccalaureate program provides nurses with an innovative education grounded in nursing and related science, humanities, and leadership. According to the American Association of Colleges of Nursing (2008), students in the Baccalaureate Nursing Program are better in inter-professional practice. Nurses who graduate from an accredited Baccalaureate program

Marketing Plan For A Business Manager - 1991 Words

Entrepreneurs and intraprenuers have one of the hardest jobs in society. By having the ability to create jobs an income for themselves and their employees is a rewarding feeling especially for the future of any company. Businesses around world are changing their routines on how they hire and how they invest their money into a market filled with new consumer that are looking to purchase their products and services’. By choosing a career goal to be an entrepreneur or intraprenuers a business owner has the potential to enhance the business or create a new company, agency or franchise. My goal is to create my own trademark log, and build my own Limited Liability Company in a Domestic or international location. As a MBA student in General†¦show more content†¦The Adidas and Nike companies both share the similar goal but there Marketing tool are very different. To analysis Adidas critical challenge’s I first had to analysis Adidas PESTEL, to get an understanding on how should I create a plan of action to beat there competitor Nike. The Adidas Political goal is to take control and monitor hazardous substance to protect human health and environment and eliminate PVC. The Economical help countries decrease unemployment rate by increasing employment. The Social has tried its best to keep up with the newest fashion trend and the technology has create the world first smart shoe by adding microchip inside their shoes. â€Å"Good marketing is no Accident but a result of careful planning and execution using state of the art tools and techniques. Its becomes both an art and science as marketers strive to find creative new solutions to often complex challenges amid profound changes in the 21th century marketing environment.†(Keller Kotler 2012 Pg. 3). The key to good marketing is more like a value enhancer of a company’s product and service which is a major attribute for build a stronger connection with consumers in their neighborhood aro und the world. Adidas uses the fact that most Americans are listen to hip hop music and hired rapper like Run DMC to mention their company in song, movies and group events. I

Unbiased Report Exposes the Unanswered Questions on Ap Lang College Board Synthesis Essay Student Samples

Unbiased Report Exposes the Unanswered Questions on Ap Lang College Board Synthesis Essay Student Samples Get the Scoop on Ap Lang College Board Synthesis Essay Student Samples Before You're Too Late If you're unable to do proper proofreading, you can get an expert at Essay Agents look at your synthesis essay for a reasonable price. Synthesis also involves a whole lot of reflection. Synthesis essays seem to be somewhat difficult to write as combining of the summaries from at least two sources ought to be logical and have at least some meaning within it. A synthesis essay is about combination. In fact, analysis of the given content is an essential point in the whole synthesis essay writing. You are able to write a fantastic argumentative synthesis essay sample in the next 3 steps. Critical thinking and analysis is needed to make sure high excellent synthesis essay content. The third part of the synthesis essay rubric covers the potency of the student's argument. Learn more about the way the essay is scored. It will produce the essay more persuasive. The initial one is put on the essays in Humanities. Please don't hesitate to read the full essays here for superior understanding. A synthesis essay is among the most engaging kinds of essays a student should write. Since you may see, the outline of a synthesis essay is not any different from that of writing a normal paper. Your thesis should be direct and specific. The Downside Risk of Ap Lang College Board Synthesis Essay Student Samples You are able to employ the Best Essay Writing Service and receive an original customized essay written by a seasoned writer. In order to be sure that you've got every element of the AP English Language synthesis essay covered, you are interested in being certain you make an outline before writing. Format is dependent on what format is expected by your teacher or professor. To structure an essay, you must simply comply with the aforementioned format. Essay writing is normally practiced is schools. The simplest way to learn the form of an essay is to realize the writer's point of view. You've chosen 8 unique sources to boost your writing. This statement outlines the remainder of the essay too, making this a crucial part of the AP English Language synthesis essay rubric. The Supreme Approach for Ap Lang College Board Synthesis Essay Student Samples Although at its most fundamental level a synthesis involves combining a few summaries, synthesis writing is harder than it might initially appear because this combining must be accomplished in a meaningful way and the last essay must usually be thesis-driven. The term synthesis is understood to be a blend of elements to form a connected whole. Every examples of synthesis essay should stick to a structure as a way to convey the message in the most effective manner. A good example of a technique that may be used is parallelism. The Number One Question You Must Ask for Ap Lang Coll ege Board Synthesis Essay Student Samples Whether there are differences between sources, it is strongly recommended that the paper shows information regarding the differences or similarities in an informative method. AP instructors get a score sheet showing the individual score for every one of their students, in addition to some score info and national averages. The examples may also be downloaded via the download hyperlink button beneath the sample to be able to find a good look. If you wish to track your scores, you can earn a totally free account with Varsity Tutors, but it's not essential in order to access the quizzes. Students receive a 15-minute reading period to accommodate the extra reading necessary for the question. Students that are enrolled in this class must conduct a deep comprehension of the subject matter through using a variety of sources and operating with the info they already know. Using Ap Lang College Board Synthesis Essay Student Samples Write an essa y in which you create a position on whether the penny ought to be eliminated. Luckily, there's a chance to order an instantaneous aid with synthesis essay for an inexpensive price. You want to understand how to compose an effective essay as it is a typical foundation for a student's grade. Students have to compose essays based on the teacher's instructions or their preferred style in writing. The student must bring together three or more sources and her or his argument to be able to get a high score. This student is not going to score well.

Police Brutality Argumentative Essay Example For Students

Police Brutality Argumentative Essay Police Brutality By: Anonymous But they didnt have to beat me this bad. I dont know what I did to be beatup. Rodney King, March 3, 1991. Police brutality has been a long lastingproblem in the United States since at least 1903 when police Captain Williamsof the New York Police Departmen coined the phrase, There is more law atthe end of a policemans nightstick than in a decision of the Supreme Court.In the 1920s the Wichersham Commission had a number of instances of policebrutality. Many of these included the use of the third degree (beating toobtain a confession). This is a very effective way to get a confession out ofsomebody. However, beating the accused could easily elicit a confession froma scared and innocent person. Also, this puts the accused persons life indanger. Police officers must make snap life and death decisions daily. Officerswork in an environment where death (theirs, their partners, and an innocent orguilty person) is one decision away. How does that constant fear ef fect anofficers perception? Unfortunately, many that are attracted to lawenforcement are aggressive and prone towards violence as a solution. Policeofficers have a lot of power. With this power comes responsibility. Policebrutality can be defined as the excessive or unreasonable use of force indealing with citizens, suspects and offenders. A nationally known exampleoccurred on the morning of March 3, 1991. Rodney King was pulled out of hisvehicle and beaten by two Los Angeles police officers. The LAPD hadoriginally given chase to Mr. Kings vehicle due to a failure to yield. Officersfired a 50,000-volt Taser electric dart gun at Mr. King. They also hit King withbatons. Mr. King, according to police officials, was hit approximately 56 times. Mr. King had 11 broken bones at the base of his skull. Also, the bones holdinghis eye in the right socket were broken (LA Times March 19, 1991 p. A20). The policemen reported that Mr. King appeared to be on PCP at the time hewas pulled over. Subsequent tests indicated Mr. King had no drugs or alcoholin his system (Serrano, 1991 p. A1). The Rodney King incident was however,captured by a private citizen on videotape. This videotape has subsequentlybeen broadcast nationally and the ensuing trial against the police officersinvolved captivated our nation.(LA Times March 19, 1991 p. A20). Twenty-seven uniformed officers witnessed this incident from various lawenforcement agencies. None of the officers (those individuals who aresupposed to protect citizens) made any effort to stop this abuse.(LA TimesMarch 19, 1991 p. A20). The level of escalation even went so far as to call in apolice helicopter! (Ironically, the lights from the helicopter actually improvedthe lighting for the videotape.) The King beating brought complaints from theMayor of Los Angeles Tom Bradley and national attention from civil rightsleaders. Many believed the beating was racially motivated and extended from apattern of abusive behavior by police towards blacks. (McDonald 1991) Thisact of violent behavior from police officers has brought many questions to thenational table, such as: Is police brutality on the rise? Is the police hidingbehind their badges? How does the public view police brutality? How canwe raise public awareness? Is police brutality on the rise? This is an importantquestion to ask ourselves and the police departments. A study in seventeencounties in Northern California indicated that in the past two years excessiveforce and neglect has resulted in at least seven deaths and fatal injury. (Saari,no date) In fact a nine-month period from August 26, 1996 to June 29, 1997seven citizens died as a result of police brutality. Sonoma County Californiacurrently has the highest rate of custody deaths in the bay area (Saari). Inmany cases the situation (according to police accounts) has rapidly escalated toa point where police feel the need to use deadly force. Many of thosecommitting crimes are mentally ill. The Sonoma County Alliance for theMentally Ill advises that police officers in confrontations with peopleexperiencing psychiatric episodes: Speak calmly and quietly Slow down

Product Life Cycle Promotions Essay Example For Students

Product Life Cycle Promotions Essay Final Project OutlineQuestions: I. Page 99 question # 2 # 2. How would you advertise a toothpaste at the four different stages in its lifecycle?1. Introduction StageRisk seems to go hand in hand with the introduction stage because thechance of product failure is quite high. Profits will be below zero due tolow initial revenues while the toothpaste company covers large expensesfor promotion and distribution. We will need to let potential buyersaware of the new toothpaste availability. These buyers must know thetoothpaste’s features, uses, and advantages over other brands. I’llassume this particular toothpaste company has the resources,technological knowledge, and marketing know-how to launch thetoothpaste successfully. Having these assets will be a great advantagefor the success of the new toothpaste brand. 2. Growth StageThe growth stage will be critical to the toothpaste’s survival because thecompetitive reactions to the products success during this stage willaf fect the toothpaste’s life expectancy. I would expect the toothpaste’ssales to rise rapidly and profits to reach a peak and then start to slowlydecline. To counter act the sales decline we must try to strengthen itsmarket share and create a competitive niche by emphasizing thetoothpaste’s benefits. To accomplish these tasks we may need to cut prices to stay competitive and gain stronger market position. 3. Maturity StageOur toothpaste’s sales curve will peak and begin to decline as willprofits. This is the result of intense competition, as similar brands arenow in the market. As a result many weaker competitors will besqueezed out or lose consumer interest. We must now turn ourattention to develop improvements in our product and find positivedifferences in our version of toothpaste. We will continue to makefresh new promotional and distribution efforts. We will concentrate onadvertising and dealer based promotions. We must also look at anotheropportunity that exists. Marketers of mature products sometimesexpand distribution into global markets. We will need to research anddetermine if our toothpaste will be accepted and fit the needs of globalconsumers. 4. Decline StageThe stage where our sales will fall rapidly. New technology or socialtrends are at times the culprits of this downward spiral. Due to lowprofits we may cut promotion efforts, eliminate marginal distributors,and eventually plan to phase out our toothpaste. I will assume ourtoothpaste company has more than one product, a company’s future is rarely tied to one product. As one product is declining, our toothpaste,other products of ours are at different stages of the life cycle. Thereforewe will need to deal with prolonging the life of existing products andintroducing new ones. Our main objective as a company is to meetorganizational sales goals. As one product is declining, other productsare in the introduction, growth, or maturity stages for our company. II. Page 140 question # 3# 3. â€Å"How do we sell this thing?† Rank each of theses approaches, in descendingorder of expected effectiveness. 10. Buy a Cheap Labor-saving Device. 9. Buy a Goat Instead of a Sheep. 8. Buy a Goat. 7. Goat. Guaranteed. 6. Don’t Let Someone Else Get Your Goat. 5. Give a Goat a Home. 4. Goat for Sale. 3. Save on a Goat. 2. Buy a Great Goat. 1. Buy an Affectionate Labor-Saving Device. III. Page 238 Question # 1#1. What do advertisers mean by strategy? What are the key considerations in anadvertising strategy?Averting messages aren’t created on a whim or by a quick flash ofinspiration. Advertising is a disciplined art and involves a lot ofstrategic thinking. Advertisers create messages to accomplish specificobjectives, a process called strategic planning. Advertisers determinewhat you want accomplished, decide on strategies to go aboutaccomplishing, and implementing tactics which make the plan come tolife. Advertising involves many different strategies. First there must bea strategic business plan that deals with the broadest decisions made bythe organization. Next advertisers have marketing strategies that willidentify key advantages for the product or firm in the marketplace. Lastly there are advertising strategy decisions that are made which arecrucial to all advertising situations. Advertisers must set objectives andidentify the target audience. The adve rtising product must be comparedto competing products features. The product must be position so it iswelcomed in the marketplace by consumers. Finally the advertisersmust create a brand image and personality for the product. These are all key considerations for the advertising strategy. Targeting an audiencefor the product I feel is the most important. These audiences areequivalent to a target market, but often includes people other thanprospects, such as those who influence the purchase. Once the targetaudience is defined this lets the advertising planner zero in on the mostresponsive audience. Snow Falling On Cedars Prejudice EssayVII. Page 469 Question # 5One jingle that I dislike is the Sharpe Ford song. Its a great piece of work,â€Å"were sharp and were the reason Sharpe is Ford, Sharpe is Ford†, located at 3 o’clock sharp on the 465 dial. That is perfect. Every time Ihear it I get a visual of the 465 dial and where Sharpe Ford is located. Onedrawback though is that I can’t get the song out of my head the entire day. Another is a fairly new commercial for Giftpoint.com. They do a little riffrom a Christmas song and only say Giftpoint.com. This is absolutelynerve racking and impossible to not sing the entire day I hope they take itoff the air soon. I did however look at their web page. I believe these adsdo reflect on the advertiser, sometimes good and sometimes bad. I simplyget annoyed but I tend to remember them and I think for the advertiser thatis good. In some cases I think the advertiser uses our memory as theirtool. Create a annoying jingle and play it on the radio over and over. We’ve all heard jingles and said to our selves after the fact that it was thestupidest jingle we’ve ever heard. Two weeks later were singing it in theshower or as we walk through the Ivy Tech parking lot. The dumb littlejingles stick in our head and most of the times won’t go away. VIII. Page 501 Question #5# 5. What ideas do you have for setting up some type of direct-response systemto decrease â€Å"traffic overload†. I think a good idea for Ivy Tech would be to have its own bookstorewebpage. Student could access the page on campus or at home. Theywould be able to select and purchase books online for all their classes. Thepurchases could either be sent by mail or have a in house system forpick-up. Many student purchase books with a credit card. If student hadan option to not wait in the enormously large line chance are they wouldn’t. Also for the school they would be able to cut back on inventoryand may open up some room in side the bookstore. Overall I believe aonline system would only be the beginning. Ivy Tech could expand thispage to handle many more tasks that would save time and eventuallymoney. Marketing Essays