Mecca Cola :: essays research papers

MECCA-COLA A MESSAGE IN A bottleThere is no denying that Mecca-Cola is a political product. Commercially, its capitalizing on the growing anti-American sentiment. The interesting part, which probably no one has ever do before, is the fact that the founder is making a political statement as well as embracing early(a)s with the same attitude through a consumer product. At some level it looks ironic that an anti-American movement takes abidance in the very byproduct of American polish however, this is also aspect that not all about America is bad. Its not the culture that is being fought, but rather the politics. And Mecca-Cola fights by trying to provide moral sense to its consumers, to provide meaning in consumerism (buvez engag).Mecca-Cola was born as a reaction to the anti-American sentiments, and it primarily salutes to consumers who support American brands boycott campaign. Entry consumers argon primarily Islamics, with the product first being distributed in small ethn ic shops in Muslim areas. While Mecca-Cola may continue to appeal to Muslim consumers, its policy to give profits for charity may appeal to other engaged consumers. By military positioning itself as the non-American election of a cola, Mecca-Cola without delay challenged Coca-Cola and Pepsi as the American products. However, as in Mathlouthi idealism, Mecca-Cola will keep the point on providing an alternative cola drinks, not directly challenge those sorry players as competitors. Now that Mecca-Cola has successfully initiated a new segment of alternative cola, its real competitors are the other alternative cola that position themselves as a product for Muslims while also offering corporal social responsibility like Mecca Cola. Among the major competitors are ZamZam Cola, Qibla-Cola, Muslim Up and Arab Cola. The launch of Mecca-Cola was a success, perhaps because it is providing a fresh alternative to rough-cut consumerism, while using political and social charity leveraging a dvantages. Nevertheless, Mecca-Cola is under fire(predicate) to competition (specific target base, low entry barrier for me-too products), and its positioning appeal may wear out if world politics change. Mecca-Cola could be a sustainable business if it emphasizes on universal values that appeal to a broader, sustainable consumer base, rather than just another Anti-America alternative product.      Mathlouthi and Mecca ColaTaufik Mathlouthi is a Muslim, Tunisian-born French entrepreneur. His exceptional entrepreneurship mindset, along with his involvement in social issues and a sense of pride for his origins, forms the right chemistry that led to the birth of Mecca Cola.Mathlouthi is by nature an involved and exploring individual.