Though magazines and newspapers belong to the same category (printed

Though magazines and newspapers belong to the same category (printed media), they can nevertheless fulfill totally disparate goals when it comes to advertising. The mostAnalysis of newspapers & magazinesIntroductionThe purpose of this assignment is to state the advantages anddisadvantages of magazines and newspapers (printed media). As theadvantages and disadvantages of both differ, we decided to separatethe contrastive media in order to get a clear overview of both typesregarding merchandising communications. Printed media is a good medium forusing cross-media communication, but it is also a good way of gettinglocal recognition.NewspapersNewspapers permit an advertiser to chain of mountains a large number of people in acity, town, and neighbourhood or within a specified geographic area.Newspapers are unmatched of the major advertising media for the smallerretailers and some larger corporations. Newspapers are normallycreated and bought daily. A few examples of newspapers are- The Irish times- The Irish individual- The Letterkenny postThe newspapers stated above all have a different geographicdistribution and this also affects the ads that are in thesenewspapers. Social groups, demographic characteristics and otheridentifiable segmentations are also usually linked to acceptednewspapers, which make it more appealing to advertise a product orservice that corresponds mostly with the newspapers personality.Advantages of newspapers- High...