The New Trend in Advertising :: Free Essays Online

The New fashion in Advertising Advertising may have finally set up the plainly medium that can reach the aright person with the right message at the right time. What is this groundbreaking medium? As a relatively young medium thats shaking up the publicise world, the Internet is now considered a way to advertise to mass markets. check to Business Weeks article The Online Ad hang glide, online advert only accounts for 4.3% of advertising in the United States, yet the Internet accounts for more than 14% of the countrys media time. With predictions of $9.3 billion in online advertising spending this year, companies ar beginning to recognize the Internet as a practicable advertising medium. This essay will provide a summary of The Online Ad Surge and an evaluation of the article.Article SummaryInternet advertising has undergone a striking change in recent years. Online ads have moved from text-only to flashy, full-motion videos. Jupiter Research psychoanalyst Gary Stein states, A few years ago, it was kids with green hair interchange ads, now Internet ads are mainstream, and part of every companys media buy. Although online ads arent going to overtake the traditional advertising mediums, the segment is increment at a rate of 7.7% a year. Within the next 2 years, analysts predict online advertising will be worth nearly $14 billion and will surpass the magazine industry. Online ads offer companies the big businessman to principal every click consumers make through a website and offer the ability to immediately measure an ads effectiveness. Other mediums, such as tv set are feeling the pressure to be more accountable. Until recently, television ratings were never on tap(predicate) in real time however, Nielsen Media Research has utilise technology that allows for minute-by-minute feedback in selected local television markets. Online advertisers are beginning to compile slots across the media mix. According to the article, CNNsold price y sponsorships for Election Day insurance coverage to companies, such as Samsung and DHL. The condition? Sponsors had to advertise on TV and the Web. Linking some(prenominal) mediums together benefits both parties involved as components of the media mix can praise each other. The rush to online advertising has created several problems for companies. The surge in ads has light-emitting diode to clutter, which includes instant messaging ads targeted to the youth market. Another problem is the shortage of available advertising slots.